Amalu:
something valuable, pure
Present across different cultures, ‘Amalu’ is more than a word. It embodies a commitment to those we serve and those that seek transformational change.
‘Amalu’ is a tribute to our founder’s grandmothers. A combination of both of their first names, Amalu honors their memories, their service, and their legacy.
Our Building Blocks
At Amalu, we strive for every coaching partner to be valued, seen, and heard. Our customized approach fosters resilience, self-esteem, and healthy relationships.
We envision creating a world where everyone can heal, grow, and thrive.
Our Core Values
Survivor-Centered Focus
Compassion & Care
Truth & Love
Peace (No Violence)
Community (Partnerships & Collaboration)
Meet Our Team
Amalu is a woman-owned, minority-founded coaching community. Based in Los Angeles, we are on a mission to empowerthe Asian American Pacific Islander community and beyond to thrive in life and career through leadership development, employee wellness, and cultivating inclusive and high-performing teams.
Kathy Tan, M.A.
Founder & CEO, individual, couples, and group coach
Kathy Tan is a dedicated leader on a mission to empower individuals to live unapologetically, lead authentically, and become the best versions of themselves they can be. With a Master's in Social Entrepreneurship & Change with research focused on gender-based violence: domestic violence and sexual assault in women and girls from Pepperdine University and a Bachelor’s in Psychology from the University of Michigan, she's a seasoned personal and professional development coach. Her identity as a 1st generation Chinese and Filipina American, Christian, daughter of immigrants, 4th sister of 5 siblings, aunt to 5 beautiful nieces, traveler, and dancer connects her to her work and the people she serves.
Kathy holds 40 hours of training as a domestic violence peer counselor, a Certificate of Completion for Healthy Families Series training, and recipient for the Community Healing BEE FREE Grant completing their Conscious Leadership for Equity Program. She concurrently works as a Diversity, Equity, and Inclusion Leadership Coach. Kathy has partnered with diverse leaders and groups nationally and globally including those in education, non-profit, youth development, government, social entrepreneurship, and social justice organizations.
In her previous roles, Kathy played a crucial role in program and partnership management, project management, people management, operations, and piloting and implementing programs and initiatives aimed at enhancing organizational capacity and promoting diversity, equity, and inclusion. She was a founding member of her organization's Equity Council where she championed efforts to audit organizational culture through an anti-racist lens. In early 2022, Kathy interned in Asunción and Cerrito, Paraguay, working alongside a global organization to study anti-violence initiatives and collaborating with key stakeholders. She facilitated violence focus groups with 30 Cerrito students and offered valuable recommendations for anti-violence prevention and intervention efforts.
Cherry Johal
Amalu Coach, individual & group coach
Career coaching found Cherry! Her mission is to help individuals come ALIVE through her holistic approach because life and career are intertwined. For over 20 years, Cherry has held executive leadership roles in marketing, public relations, branding, and corporate communications working with global entertainment brands like Discovery Channel, National Geographic and FX Networks. She has a wealth of experience in the US and internationally in building and marketing brands, be it an organization or an individual.
She has worked with scientists, anthropologists, CEOs, actors, non-profits, visionaries and many more. She understands people and has the unique ability to find their stories and help them share it with the world. The most rewarding part of her career has been coaching and mentoring individuals and building high performance teams. And this is how career coaching found her. She left the corporate world to start coaching and fulfill her purpose, which is to use her gifts and talent to elevate and improve the lives of others. Everyone has a story to tell, and Cherry’s superpower is to seek that narrative and amplify their story!
Jenna Pascual
Amalu Certified Coach, couples & group coach
Jenna is a holistic empowerment coach passionate about guiding women on a transformative journey towards self-trust, self-love, and self-confidence. Drawing from a diverse toolkit, Jenna incorporates spirituality, inner child work, healing, positive psychology, astrology, meditation, mindfulness, and more in her coaching sessions. She also provides holistic wellness tips for the mind, body, soul, spirit, and home, emphasizing the mind-gut connection and Ayurvedic principles. Her personal experiences, including losing her mother to cancer at a young age, dealing with repetitive stress syndrome, and navigating grief, have shaped her commitment to holistic wellness and helping others embrace it too.
With eight years of experience, Jenna brings a wealth of knowledge to her coaching practice. She holds certifications in yoga teaching, laughter yoga leadership, and life coaching. She has worked with prominent companies like Google, Salesforce, and LinkedIn, providing laughter yoga sessions. Jenna is also a former facilitator and community manager for Motherless Daughters.