Amalu:
something valuable, pure
Present across different cultures, ‘Amalu’ is more than a word. It embodies a commitment to those we serve and those that seek transformational change.
‘Amalu’ is a tribute to our founder’s grandmothers. A combination of both of their first names, Amalu honors their memories, their service, and their legacy.
Our Building Blocks
At Amalu, we strive for every coaching partner to be valued, seen, and heard. Our customized approach fosters resilience, self-esteem, and healthy relationships.
We envision creating a world where everyone can heal, grow, and thrive.
Our Core Values
Service
Compassion
Commitment to Excellence
Integrity
Community
Truth & Love
Meet Our Team
Amalu is a woman-owned, minority-founded coaching organization. Based in Los Angeles, we are on a mission to empower companies to enhance leadership development, employee wellness, and cultivate inclusive and high-performing teams.
Kathy Tan, M.A.
Founder & CEO, leadership coach
Kathy Tan is a dedicated leader on a mission to empower individuals to live unapologetically, lead authentically, and become the best versions of themselves they can be. With a Master's in Social Entrepreneurship & Change with research focused on gender-based violence: domestic violence and sexual assault in women and girls from Pepperdine University and a Bachelor’s in Psychology from the University of Michigan, she's a seasoned personal and professional development coach. Her identity as a first-generation Chinese and Filipina American, Christian, daughter of immigrants, beloved sister and aunt, traveler, and dancer connects her to her work and the people she serves.
Kathy holds 40 hours of training as a domestic violence peer counselor, a Certificate of Completion for Healthy Families Series training, and recipient for the Community Healing BEE FREE Grant completing their Conscious Leadership for Equity Program. She concurrently works as a Diversity, Equity, and Inclusion Leadership Coach. From mental health providers to educators, non-profit to corporate and government leaders, Kathy has partnered with diverse leaders and teams nationally and globally.
In her previous roles, Kathy played a crucial role in program and partnership management, project management, people management, operations, and piloting and implementing programs and initiatives aimed at enhancing organizational capacity and promoting diversity, equity, and inclusion. She was a founding member of her organization's Equity Council where she championed efforts to audit organizational culture through an anti-racist lens. In early 2022, Kathy interned in Asunción and Cerrito, Paraguay, working alongside a global organization to study anti-violence initiatives and collaborating with key stakeholders. She facilitated violence focus groups with 30 Cerrito students and offered valuable recommendations for anti-violence prevention and intervention efforts.
Cherry Johal
Amalu career coach, communications consultant
Career coaching found Cherry! Her mission is to help individuals come ALIVE through her holistic approach because life and career are intertwined. For over 20 years, Cherry has held executive leadership roles in marketing, public relations, branding, and corporate communications working with global entertainment brands like Discovery Channel, National Geographic, FX Networks, and Disney. She has a wealth of experience in the US and internationally in building and marketing brands, be it an organization or an individual.
She has worked with scientists, anthropologists, CEOs, actors, non-profits, visionaries and many more. She understands people and has the unique ability to find their stories and help them share it with the world. The most rewarding part of her career has been coaching and mentoring individuals and building high performance teams. And this is how career coaching found her. She left the corporate world to start coaching and fulfill her purpose, which is to use her gifts and talent to elevate and improve the lives of others. Everyone has a story to tell, and Cherry’s superpower is to seek that narrative and amplify their story!